1985
Starting with knowledge
The programmes that would become Makronova begin: a holistic approach to health, natural food, cooking and personal development.
About the group
Four business systems. One long-term idea.
Biovega Group develops the market for sustainable living by connecting what is often treated separately: knowledge, organic production, products, distribution, retail and culture.
Who we are
We build a system in which sustainability works every day.
That means working simultaneously on product quality, customer knowledge, availability, organic cultivation, employee expertise and the sound economics of every company.
Group development
Four decades of building a market.
The group developed through systems that answered real needs: knowledge, access, production and content.
1994
Biovega
Distribution begins, together with the systematic development of the Croatian market for organic food, natural cosmetics and healthier living.
2003
bio&bio
A new retail format brings certified organic products, advice and education closer to a broader audience.
2010
Zrno
Organic production becomes an integral part of the group. The farm develops into a connected system of agriculture, bakery, food production and gastronomy.
Today
A connected platform
Four business systems, around 270 employees, 25 bio&bio stores, four Planetopija bookshops, proprietary organic production and education.
Operating principles
Principles that guide everyday work.
We apply them in procurement, retail, production, content development and leadership.
Long-term value
We build value through trust, quality and system resilience.
Integrity and consistency
Product, process and communication follow the same standards of quality and transparency.
Knowledge in practice
We explain, educate and build competence that improves decisions and execution.
A connected system
We seek solutions that work for customers, the environment, people and economics at once.
A standard of quality
Quality is maintained through discipline in cultivation, logistics, content, service and daily execution.
Accountability for results
We take ownership, collaborate openly and complete what was agreed.
Continuity
Family roots. Professional execution.
The group grew from the work of Jadranka Boban Pejić and Zlatko Pejić, and from the conviction that food, ecology and personal development belong to a holistic approach to living.
See the system
Four areas of focus. One connected platform.
Explore the role of each company and how together they cover the journey from cultivation and ideas to market and customer.